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1 min read #the-independent-publishing-stack Essay

The Case for Owning Your Publishing Infrastructure

Part one of The Independent Publishing Stack: deciding which parts of a publication are worth owning.

The Case for Owning Your Publishing Infrastructure
SeriesThe Independent Publishing Stack
  1. The Case for Owning Your Publishing Infrastructure
  2. Choosing the Right Publishing Architecture
  3. Identity, Membership and the Reader Relationship
  4. Payments Are Only the Beginning
  5. Newsletters as Distribution Infrastructure
  6. Search, Archives and the Value of Old Work
On this page

A publishing stack should make ownership visible. The domain, content, subscriber relationship and export paths deserve different treatment from commodity services that can be replaced without changing the publication.

The operating principle

The practical objective is not to own every server. It is to avoid accidentally outsourcing the identity of the publication.

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